Off-page SEO involves optimizing web pages by getting links from other websites back to your website. This helps to increase your site’s ranking in search engine results. The more high-quality links you get, the higher your page will rank.
Another important aspect of off-page SEO is content marketing. Publish great content and it will attract links and media attention. People love to share great content, which can help you to get more backlinks. You can also make your website bilingual, which can help to make it easier for search engine robots to understand it.
Social media is another great way to get more attention. It gives you the chance to interact with your customers and build your brand. However, social media is not a direct factor in Google’s rankings.
Besides content, you can also use online directories to generate links to your site. These are especially useful if you specialize in your industry. For example, you could post a link to your business in Google My Business, Yelp, or Bing Places.
When people leave online reviews of your products or services, you can also respond to their comments. This is a good off-page SEO strategy, as it shows your value to your customers. Also, if you have a happy customer, they may want to leave you a review on an online directory.
Brand mentions are another valuable off-page SEO strategy. Google crawls through articles, forums, and social networks to find brand mentions. If there are positive mentions, you should pursue them.